Innovation Conference
Join Innovation Lab at the PDMA 33rd Annual International Conference
Innovation Lab is going to America. And you are invited to join us with a discount. More precisely, we are going to attend an exciting conference arranged by the Product Development and Management Association in Anaheim, California the 31st of October to the 4th of November.
The conference is one of the most important conferences in the field of innovation and product development featuring prominent speakers such as serial entrepreneur and author of Reality Check Guy Kawasaki, IMD professor Jean-Philippe Deschamps and head og R&D Ken James from GSK Consumer Healthcare. A nice cocktail of researchers, provocateurs and practitioners.
The main themes are:
- NPD DNA - An examination of what you have and what you need to enhance New Product Development best practices will be showcased to include people, teams and culture, process, tools and techniques for success, financial metrics, and business case analysis.
- Turbo Charging for Commercial Success - will focus on identifying opportunities and approaches to transforming those opportunities from idea to action better, faster and cheaper. Topics will include innovating in tough times, identifying customer inspired white spaces, integrative innovation across industry lines and fostering breakthrough innovation.
- Got Blog? The Next Generation - will focus on future trends and the next generation of potential new best practices in the areas of customer research and marketing, social media and web 2.0 technologies, commercialization, portfolio management, and non-product innovation that enable product innovation to thrive.
We are proud to offer a discount to friends of Innovation Lab. The Priority Code for 20% discount off the prevailing rate is MP09IC.
More information is available here.
